Armada is a pinnacle brand in the ski industry, revered for its innovative approach and unwavering dedication to the sport. Established in 2002 by a group of highly respected professional skiers like JP Auclair and Tanner Hall, Armada was born out of a desire to offer something new and thrilling in the freeskiing world. Dissatisfied with existing options, they envisioned a brand that broke away from tradition, focusing on creating gear that fuels the progression of skiing. Their vision resonated deeply within the skiing community, driving Armada to quickly achieve a respected status within the industry.

Armada's differentiation lies in its pioneering spirit and steadfast commitment to innovation. Originating from a need to deliver unique ski designs for freestyle and free-ride aficionados, Armada was instrumental in the development of twin-tip skis. Their process is heavily influenced by community input, leveraging feedback from both their team of professional skiers and their loyal customer base to drive product development. This dedication to innovation and community has enabled Armada to consistently deliver cutting-edge skis that redefine the skiing experience.

Central to Armada's ethos is a design philosophy that pushes the limits of ski technology while embodying the vibrant culture of freeskiing. Their focus on performance ensures products enhance maneuverability, stability, and responsiveness, crucial for adventurous skiing. Armada's bold aesthetic choices of vibrant colors and striking graphics further reflect the spirited nature of the freeskiing community. This distinctive visual identity makes Armada skis not just tools of performance but a statement on the slopes. Embracing Armada means joining a passionate community and a movement dedicated to elevating the sport to new horizons.