Founded in 2006 in the heart of Verbier, Switzerland, Faction Skis has rapidly ascended the ranks of the global ski industry by steadfastly challenging traditional norms of ski design. Emerging from a group of friends and skiing enthusiasts, the brand reverberates with principles deeply rooted in collaboration, innovation, and a profound passion for the sport. Over the years, Faction has evolved from a small, community-focused operation into an international contender, all while maintaining its independent spirit and unwavering commitment to its core values.

Faction sets itself apart through its dedication to community and authenticity, originating from a 'faction' of skiers who sought more from their gear, fostering a sense of belonging that permeates everything they do. This authenticity is further enhanced by strong partnerships with elite athletes such as Candide Thovex, whose expertise and insight directly influence the development and refinement of Faction products. This symbiotic relationship ensures that every pair of skis meets the exacting standards of performance expected by top skiers worldwide.

The brand’s design philosophy integrates fun with functionality, emphasizing performance, versatility, and durability. Faction crafts skis that withstand the rigors of both backcountry and park environments, affirming the notion that skiing should be an exhilarating experience. The vibrant and bold designs of Faction skis echo this philosophy, reflecting the brand's independent spirit while embracing the dynamic energy of the sport. From the all-mountain versatility of the Prodigy Series to the high-performance Candide Thovex Signature Series and the touring excellence of the Faction Agent Series, Faction’s diverse offerings cater to every style and condition, making it the choice for skiers who value both innovation and environmental consciousness.