Vishnu is a rider-owned, underground ski brand that’s made a loud name for itself by doing things its own way. Founded in the U.S. and deeply rooted in street and park skiing culture, Vishnu was born out of frustration with mainstream ski companies and their lack of focus on the needs of modern freestyle riders. The brand is unapologetically core—no corporate fluff, no mass production—just skis built by and for skiers who live for butters, rails, and creativity on snow.

What sets Vishnu apart is its commitment to durability, flex, and style. Their skis are designed with super soft tips and tails for effortless presses and playful tricks, but with reinforced cores and edges that can take a beating. The Wet, their flagship model, has become a cult classic for its loose, buttery ride and bombproof build. Vishnu doesn’t release endless product lines—instead, they focus on a tight lineup that stays true to the brand’s freestyle DNA, evolving only when it makes sense.

At its core, Vishnu is a statement. It’s for skiers who value individuality, progression, and staying true to the culture. With hand-built skis, raw design aesthetics, and a fiercely loyal community, Vishnu has carved out a space far from the mainstream—one where creativity comes first and style is everything.